Tennessee Leads the Way with New Law Protecting Child Influencers
Tennessee Today
https://www.influencer-hero.com/blogs/discover-how-to-find-family-influencers-a-comprehensive-guide-to-identifying-top-influencers-in-the-family-industry
In a move being praised as both forward-thinking and family-focused, Tennessee lawmakers have passed groundbreaking legislation designed to protect children featured in monetized social media content, marking a major step forward in updating child labor laws for the digital age.
Senate Bill 1469 now heads to Governor Bill Lee’s desk after earning overwhelming bipartisan support in both chambers of the legislature. If signed, the law will take effect July 1, 2026, positioning Tennessee among a growing number of states taking action to safeguard kids online.
At its core, the legislation ensures that children who help generate income through online content are treated fairly and protected financially. This bill prohibits children under 14 from appearing in monetized content, while teens ages 14 to 17 can create their own content and keep 100 percent of the earnings.
For children featured in family or influencer content, the law introduces clear protections. If a minor appears in at least 30 percent of monetized content over a 30-day period, a portion of the earnings must be set aside in a trust account for that child. That money will be accessible when they turn 18. Creators are also required to keep detailed records of earnings and content involvement, ensuring transparency and accountability.
The bill also gives young people a meaningful say in their digital presence. Minors between 14 and 17 can request that content featuring them be taken down, and creators must comply. Supporters say this provision recognizes that children deserve a voice in how their image and identity are used online.
“We’re not talking about casual videos or posting your kids or just having fun at Christmas,“ said bill sponsor Senator Page Walley. ”What we’re talking about is you’re monetizing this, you’re selling this, and you’re reaping benefits from it.”
The legislation reflects a growing awareness of the influencer economy and the unique role children play within it. With social media turning everyday life into content, Tennessee’s approach ensures kids are protected as the industry continues to expand.
Other states including California, Illinois, Minnesota, and Utah have passed similar measures, but Tennessee’s law stands out for its clear structure and strong protections, particularly around compensation and content control.
The issue has also drawn national attention as high-profile influencer families such as Cole LaBrant and Savannah LaBrant continue to build large audiences with family-centered content. While their recent decision to list their Tennessee home has sparked conversation, the broader discussion has helped highlight why thoughtful protections like SB1469 matter.
Supporters say the law strikes the right balance by encouraging creativity and opportunity while ensuring kids are protected, respected, and fairly compensated.
As Tennessee continues to grow as a hub for business and innovation, this new law sends a clear message. When it comes to the next generation, protecting children comes first.
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